RiRi x Puma…

IMG_4626.JPGRihanna is making major moves today, she signed her contact with Puma to be their global brand ambassador and creative director. Talk about cut the check. I think this is a great move for Puma, it provides them the opportunity to appeal to a different market and opens them up for a totally new fanbase. Continue reading

Beyonce x TopShop…..How Sway?

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I knew there was a reason that Beyonce was wearing all that TopShop, she wasn’t doing it just for fun. So today all over my timeline on IG the announcement of her collaboration with them dropped. I understood it up until the point when I found out it was going to be an Athletic/streetwear situation. And now…..I don’t get that at all.Like how Sway?  Yeah Beyonce can kill a stage in heels for 2+ hours without missing a beat, However, that’s not her bag. I don’t see how this conclusion was made.

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