Rihanna is making major moves today, she signed her contact with Puma to be their global brand ambassador and creative director. Talk about cut the check. I think this is a great move for Puma, it provides them the opportunity to appeal to a different market and opens them up for a totally new fanbase. This is also great for Riri, because if it’s done right, it could push her further into the realm of solidifying that she actually has the answers when it comes to fashion and style. I am really interested in seeing what direction she will take and will Puma be super poppin again. What do you think? Comment below!