Attention Sneaker Heads: Nike Is Switching Things Up…

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Nike will now require it’s customers to have an access code in order to purchase exclusive products. Each code will be unique and limited availability. This was created in an effort to curve the every growing re-seller industry and rapid (and sometimes unfair) Sell outs (hello Red Octobers…Jordans….etc). The codes will be distributed either in person or digitally and will not tell you what products will require a code. You can check out all of the details on THIS page. I am interested to see how exactly this will work out and how many other sneaker retailers will jump on board with this new process. What are your thoughts on this new process? Do you think it will work? Comment below!

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